 |
Predictive analytics
The Trump card In an Online marketing
campaign is to know how the buyers landed on
your website and use that data streamline
your campaign to invite serious buyers than
casual visitors. Some keywords can generate
traffic that looks good on the stats, but
they might not convert. Broad keywords that
related to a specific industry might reach a
much larger audience and more competitors,
and you will most likely spend more money to
reach this audience, but there will be
little or no Return of your Investment. The
key to the success is to identify the
keywords / phrases your buyers are using.
These are usually much more specific,
because most of the online buyers do their
product research before making a buy. These
phrases may not be obvious in the beginning
of a campaign, and that is why it is
important to Track and analyze the user
behavior and search pattern to identify the
key ingredient for a better conversion.
|
|
|
Usability Audit
Visitors are looking for convenience,
ease-of-use, helpful information and
security. The long-term objective is to
increase site usability through refinement,
measurement, further refinement and further
measurement. Thorough review and analysis of
your analytics can tell immensely valuable
information of the visitor’s behavior within
your website like how they landed on your
website, what pages they visited, what
products / services they checked, and
whether they made a decision online or
turned away from your website, and if they
turned away, which part of the site they
were in when they made a decision to leave
the site, etc. Careful analysis of this
information will give you an insight on
various aspects within the site or the
marketing campaign which in effect incases
the user exit ratio. There may be many
things which contribute to this scenario,
like you might have targeted a wrong market,
the site may not have enough information on
the products or service that helps the user
to make a decision online, a confusing
navigational structure, or not enough
payment options etc are few of the many.
By performing a usability audit, you can not
only increase conversion rate, but also
effectively reduce the Cost per Acquisition.
|
|
|
Platform Re-Engineering
Armed with a predictive analysis report and
the usability audit report, we can
re-engineer the website that will not only
create a clear communication with the users,
but also helps you immensely in
recalibrating your marketing campaigns to
increase the ROI.
|
|
|
Internet Marketing Campaign
recalibration
With a site re-engineered, and the analysis
report in hand, we are ready to restructure
your marketing campaigns to get the bang for
your buck. Knowing who will convert and a
powerful platform that entice and engage the
users allows us to streamline your Organic
campaigns and Pay per click campaigns to
better position your site and generate
better ROI.
|
